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Partner Update

Empire and its select banners across the country, including Les Marchés Tradition, will be transitioning from AIR MILES to Scene+ beginning in Atlantic Canada in August 2022, and then continue across the rest of Canada culminating in early 2023. Find frequently asked questions below.

What is Scene+?

Scene+ is one of Canada’s leading lifestyle loyalty programs. The Scene+ program offers members opportunities to earn and redeem points when and how they want to be rewarded.

Scene+ will include our leading grocery, pharmacy, liquor and convenience brands in Canada, as well as travel through Expedia, banking solutions through Scotiabank, dining with over 700 Recipe Unlimited restaurants (like Swiss Chalet, Montana’s, Kelseys and Harvey’s), movies through Cineplex and redemption partnerships with great brands like Apple, Best Buy and many others.

When will my store stop accepting my AIR MILES card?

Scene+ will replace the current AIR MILES program in our grocery, pharmacy, liquor and convenience stores and online grocery. We will transition from AIR MILES to Scene+ beginning in Atlantic Canada in August 2022, and then continue across the rest of Canada culminating in early 2023.

Can I continue to collect AIR MILES Reward Miles at your stores until Scene+ is launched?

Yes. You can continue to collect and redeem AIR MILES with us until Scene+ is available in your local store. We are committed to continue delivering great value and promotion opportunities to customers through the Air Miles program through the transition.

Will I lose any AIR MILES Reward Miles I have earned? What happens to my AIR MILES reward miles?

No. You will not lose any AIR MILES Reward Miles already earned in our stores. All AIR MILES Reward Miles accumulated in-store or online prior to Scene+ being available in your local store will be posted to your account within 60 days of an eligible transaction. You can continue to redeem Miles in your local store up until Scene+ goes live. You can continue earning and redeeming Miles across AIR MILES coalition partners as you would normally.

Can I transfer my AIR MILES Reward Miles to Scene+?

No. Your AIR MILES Rewards Miles will remain part of the AIR MILES Reward Program. You can use your AIR MILES Cash Miles in your local store until we launch Scene+ in your location.

Will the AIR MILES Reward Miles I have expire if I earned them from a Les Marchés Tradition store?

This announcement will not impact your AIR MILES Rewards Miles. You can continue to redeem your AIR MILES Rewards Miles in our stores as you would normally until we transition to the Scene+ program. See https://www.airmiles.ca/en/get-help/managing-my-account.html for more details.

Do I have to use a certain portion of my AIR MILES Reward Miles up before Scene+ is launches at my local store?

No. You can redeem AIR MILES Rewards Miles in your local store until Scene+ launches in your location. You can continue earning and redeeming Miles across AIR MILES coalition of partners as you would normally.

Where can I go to find more information on how to get and use AIR MILES Reward Miles?

Please visit airmiles.ca to learn more about the AIR MILES Reward Program.

For all other questions regarding your AIR MILES Reward Miles please visit airmiles.ca