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Fondation Olo has been committed to the well-being of mothers and their babies since 1991.


In 2022, $150,000 was raised through checkstand campaigns, supplier donations on selected products and donations of goods and products.


Each year Fondation Olo assists over 5,000 families.

Let’s support the cause together!

From July 20 to August 9, you can support Fondation Olo by purchasing stickers illustrated by Julien Castanié at participating stores!

When you purchase these fun stickers, you’re supporting over 7,000 vulnerable pregnant women each year in Quebec. Thank you for your generosity!

How to participate:

  1. Purchase the stickers for $2 each
    Find a grocery store
  2. Make a donation at the register
Julien Castanie

What is Fondation Olo?

"Fondation Olo`s mission is to give all families an equal chance of bringing a healthy baby into the world and adopting healthy eating habits early.

The foundation's action plan takes place over the first 1,000 days of a child's life, a crucial period for development. It offers personalized support for women in need during pregnancy, providing prenatal multivitamins and coupons for healthy food so their babies are born healthy. To help families adopt healthy eating habits, the foundation provides educational tools and professional advice that encourage three key behaviours: eating well, cooking, and eating as a family. As a result of the assistance provided to 7,000 pregnant women every year since 1991, over 250,000 babies all across Quebec have come into the world healthier and stronger."

How do grocers support Fondation Olo?

Les Marchés Tradition grocers have been very active in supporting Fondation Olo since 2016, organizing numerous fundraisers to provide a healthy future for babies. Grocers have made a positive impact on the lives of families throughout Quebec by collecting donations at the checkout and getting involved in supplier campaigns and other activities in their neighbourhoods. In 2019, Les Marchés Tradition became a major partner of Fondation Olo as a result of its donations of over $100,000 per year. Alain Ménard, Senior Vice President, Retail Operations Vice-President, Business Development – Quebec at Sobeys, is also the Chair of the Fondation’s Board of Directors.

Want to get involved?

Our network holds most of its fundraising campaigns in the spring and fall, but you can make a difference all year round. Ask your Les Marchés Tradition grocer how to donate to the foundation. Or you can donate directly on Fondation Olo's website.