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Fondation Olo has been committed to the well-being of mothers and their babies since 1991.


$155,000 was donated to Fondation Olo in 2020.


Each year Fondation Olo assists over 15,000 families.

What is Fondation Olo?

"Fondation Olo`s mission is to give all families an equal chance of bringing a healthy baby into the world and adopting healthy eating habits early.

The foundation's action plan takes place over the first 1,000 days of a child's life, a crucial period for development. It offers personalized support for women in need during pregnancy, providing prenatal multivitamins and coupons for healthy food so their babies are born healthy. To help families adopt healthy eating habits, the foundation provides educational tools and professional advice that encourage three key behaviours: eating well, cooking, and eating as a family. As a result of the assistance provided to 15,000 pregnant women every year since 1991, over 250,000 babies all across Quebec have come into the world healthier and stronger."

How do grocers support Fondation Olo?

Les Marchés Tradition grocers have been very active in supporting Fondation Olo since 2016, organizing numerous fundraisers to provide a healthy future for babies. Grocers have made a positive impact on the lives of families throughout Quebec by collecting donations at the checkout and getting involved in supplier campaigns and other activities in their neighbourhoods. In 2019, Les Marchés Tradition became a major partner of Fondation Olo as a result of its donations of over $100,000 per year. The senior vice-president of retail operations at Sobeys is a proud member of the foundation's board of directors.

Want to get involved?

Our network holds most of its fundraising campaigns in the spring and fall, but you can make a difference all year round. Ask your Les Marchés Tradition grocer how to donate to the foundation. Or you can donate directly on Fondation Olo's website.