Skip to Content

“Thanks to you, $1,463,398, will be donated in food to community organizations.”


This year, your donations really went the extra mile!

What is La Guignolée food drive?

Every year, the need for food donations increases during the holiday season. In collaboration with other businesses, Les Marchés Tradition is proud to lend their support by donating non-perishable food items to make this time of year more joyous and festive for more families. The money raised will be donated in the form of gift cards to food banks and the foodstuff chosen will redistribute to families in need in your region.

How will grocers be taking part in the La Guignolée food drive?

Les Marchés Tradition has been actively involved in La Guignolée food drives for many years. Starting in November, we will be doing everything we can to support the drive in our stores. Thanks to your donations, you will help feed a family in need. You will receive a holiday bag as a thank you.This wonderful gesture is made possible thanks to the kindness and generosity of customers and grocers.

A record fundraiser for La Guignolée!

As is the tradition every year starting in November, the IGA, IGA extra, Les Marchés Tradition, Marché Bonichoix, Rachelle Béry, and Voisin banners came together to support local food banks and community organizations. Over a period of more than eight weeks, a collection of donations at the checkouts and food items in the stores of the Empire group in Québec and New Brunswick have raised over $1,879,000.